Pixie You was created to solve a problem every parent knows: finding haircare that’s gentle, effective, and made for kids, without compromising on quality.

After five years of trying everything, Bruna Fava, a mom of two and trusted by millions, set out to change that. She built Pixie You with the highest standards in clean formulation powered by ingredients like coconut oil, avocado oil, panthenol, and over a dozen carefully selected botanicals.



With over a billion views across her platform, Bruna helped bring parents together around a shared need. But Pixie You isn’t about her. It’s about YOU. And a new standard in kids’ haircare for all hair types, real routines, and the little heads you care about most.