The Beginning of Something That Was Missing

There was a moment, somewhere between one more detangling meltdown and another late-night ingredient search, when we realized the market was missing something. Not just a better product. A better mindset.

Pixie You was created because we couldn’t find clean haircare that felt like it was made for kids, not just marketed to them. We saw shelves full of products labeled “tear-free” and “gentle,” but most of them were either too weak to work, too harsh for real scalps, or wrapped in packaging that felt like it was designed for toddlers or toy aisles.

We didn’t want childish. We didn’t want watered-down versions of adult products.
We wanted something smarter. Warmer. Something designed with care.

That’s why Pixie You exists.

We’re not a baby brand. We’re not a rebrand. We’re something new. A clean personal care company for growing humans who are discovering their identity and starting their first rituals. We believe kids deserve real formulas, real results, and real respect.

Our founder, Bruna Fava, is a mom of two and a trusted voice for millions of families. She brought Pixie You to life to give her daughter a way to care for her curls and feel proud doing it. That story became a mission. That mission became a movement.

Each Pixie product is created with plant-powered ingredients and a formula-first approach. We use avocado oil, quinoa extract, coconut oil, panthenol, glycerin, aloe, and botanicals that actually work. Every bottle is soft-touch, beautifully designed, and lightly scented, because details matter.

Pixie You is more than clean.
It’s more than safe.
It’s built for pride. For growth. For the kids we’re raising and the parents doing their best.