Bruna Fava had already built trust with over 5 million families. What she couldn't find was the product she actually wanted for her own daughter, Natalie.
As a mother of two, a young boy and a girl, and one of the most recognized parenting voices in the world, Bruna knew exactly what conscious moms were looking for. She was one of them. She read every label, researched every ingredient, and still kept walking away from the kids' haircare aisle empty-handed. The products that worked weren't clean. The ones that were clean didn't work. And none of them felt like they were made with real intention for the children who would actually use them.
So Bruna and her team spent nearly three years researching, testing, and formulating to build something better. Not better for a brand deck. Better for families like hers.
That work became PixieYou.
Built for the mom who does her research
PixieYou exists for the parent who already knows what parabens are, who has googled "sulfate-free kids shampoo" at midnight, and who is tired of products hiding behind vague claims. This is a brand built specifically for that level of awareness, and for the kids being raised by parents who care that much.
Every PixieYou formula is sulfate-free and crafted around botanical ingredients with proven benefits for children's hair and scalp: Watermelon Seed Oil, Strawberry Seed Oil, avocado oil, quinoa extract, coconut oil, aloe vera, panthenol, and glycerin. Ingredients sourced from the United States and the best suppliers around the world. No fillers. No ingredients that need explaining away. Just a clean, effective formula designed for kids of all ages and all hair types.
Before anything reached a shelf, it was tested on Bruna's own children. That is the bar PixieYou was built to and the one it will always be held to.
Clean kids' haircare, redefined
The clean beauty movement changed what adults expect from their own products. PixieYou brings that same standard to kids' haircare, a category that has gone overlooked for far too long. Gentle enough for a toddler's first wash. Effective enough for a ten-year-old managing their own routine. Designed to work across every stage of childhood without compromise.
PixieYou formulas nourish without stripping, hydrate without heaviness, and perform consistently for every hair type. Because kids' hair deserves the same quality of care that conscious parents already demand for everything else in their lives.
Why PixieYou exists
PixieYou is what happens when a mother refuses to lower the bar. It is a brand built on the belief that clean, safe, botanically formulated haircare for kids should not be hard to find. That parents should be able to hand their child a product and feel nothing but good about it. That self-care, introduced early and done right, is one of the most meaningful things a family can build together.
This is the brand Bruna wished she could have found for Natalie. Now it exists. And it was made for your family too.
