Clean Isn’t Enough. Kids Deserve More Than “Gentle.”

If you’ve ever stood in the haircare aisle wondering what’s actually safe for your child, you’re not alone. The truth is, most products marketed to kids rely on vague promises: “gentle,” “natural,” “tear-free.” But they don’t tell you what’s inside, how well it works, or why it was made that way.

As parents, we wanted better. So we built it.

Pixie You was created because we saw the gap firsthand. We heard from other parents, stylists, pediatricians, and kids themselves. The message was always the same: nothing really worked. Nothing felt designed with today’s families in mind.

Here’s what we learned:

- Parents want clean products, but not if they fail at basic tasks like detangling or conditioning.

- Many children have textured, curly, or mixed hair that needs real performance—not baby shampoo.

- “For all hair types” usually means “not enough for anyone.”

We worked with Bright Innovation Labs to formulate high-performance, plant-based care that actually solves problems. Our shampoo, conditioner, detangler spray, and leave-in products use ingredients like:

Coconut oil, avocado oil, and caprylic triglycerides for softness and hydration

Panthenol, quinoa extract, and rice protein for strength and resilience

Botanical extracts like aloe, cucumber, and chamomile to soothe and support young scalps

Our formulas are made with care. They’re pediatrician-safe, curl-conscious, and evolving with every drop we release. They don’t contain parabens, sulfates, or harsh preservatives. And our next generation of formulas will phase out phenoxyethanol entirely.

Because when your child looks in the mirror, they should feel proud of their hair—not confused by it.

Pixie You is here to support real routines: post-play detangling, swim-day curls, sleepy braids, and busy school mornings. We’re here for all of it.

And we’re here to raise the bar on what kids’ care should be.